Webmaster Level: All Last year we introduced Rich Snippets , a new feature that makes it possible to surface structured data from your pages on Google’s search results. So far, user reaction to Rich Snippets has been enthusiastic — after all, Rich Snippets help people make more informed clicks and find what they need even faster. We originally introduced Rich Snippets with two formats: reviews and people .
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Introducing a new Rich Snippets format: Events