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Keywords are words or phrases (group of words) that the web audiences use to search for specific products or services through Search Engines. So the effectiveness of the traffic coming to your website would depend on how relevant are the keywords to your website or the products or services you are selling online. There are many aspects that should influence your decision in the keyword selection process.

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Getting started with SEO? Choose the right Keywords for your website!

In one of the Web 2.0 fairs that I visited, a group of young Social Media marketers were chatting outside the venue; about the how Blogs are passé now. It got me tuned in and offered to take them indoors for a cup of coffee – standing outside in the cold was a strain! The discussion got intense and lasted quite a while. We concluded by agreeing that a Blog is still an integral part of any online marketing mix.

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Is a Blog useful for a business or has it lost its sheen? How can one use a Blog for a business effectively?

TBH Creative is happy to announce the launch a newly redesigned web site for The Center for Regenerative Biology and Medicine (at IUPUI). TBH Creative helped the center update their web design to match University branding strategies, rework the home page messages, set up some social networking, and routine maintenance of content. The revised web site launched today and you can visit it at http://www.regen.iupui.edu/

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New Web Site for The Indiana University Center for Regenerative Biology and Medicine

Challenges to developing clear communication on a website In order to build a website that effectively and clearly communicates with visitors, a number of challenges need to be overcome. Not all websites are the same, so challenges may differ from one website to the next, but the challenges discussed below are some of the most common ( Smashing Magazine ).

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Effective Web site Communication – Part 1

We’ve been busy building our new site all summer and we’re *this* close to launching (noon, Thursday, August 28th)! Here are a few techie details about the new site: Content Management System : Drupal # of pages (nodes) : 2,550 Drupal modules implemented : Captcha CCK CCK Field Indexer Comment Mail Custom Breadcrumbs Aggregator Blog BlogAddons Color Comment Devel Devel Node Access Elements Event External Links Faceted Search FCKEditor FieldIndexer Filters Frequently Asked Questions Google Co-op CSE Help Iconizer ImageCache IMCE Input Filters Insert View Javascript Tools jQuery Update Links NeighborForge Menu Nice Menus Node Field Indexer Node Import Panels Path Pathauto Poll Profile Search Search404 Service Links Statistics Tabs Example Taxonomy Upload Views Webform XML Sitemap Don’t forget to check out library.mcmaster.ca tomorrow for the big reveal!

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A few specifics

Part 1 in series analyzing the good and bad things about a variety of university home pages. As I’ve mentioned before, we at CSU, Chico are just beginning the process of ‘redeveloping’ our top level pages (I hate the word ‘redesign’ because it doesn’t convey the entire scope of the process – which encompasses a lot more than a new graphic design). As part of that process, it’s vital to understand what works and what doesn’t on other university Web sites.

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The Good, the Bad and the Ugly, Part 1 – Humboldt State University

In my other life, I’m a professional photographer, with several Web sites ( here and here ). So when our department decided to put our internal photo catalog online, I was volunteered (er…recruited) to do the development for it. I have a lot of experience with stock photography sites (since my work is carried by several – excluding royalty free and microstock, may Allah strike them dead in His infinite mercy), so I know what I like and dislike in online photo sites.

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Chico’s New Online Photo Catalog – Likes and Dislikes

An examination of the organization of page content from a semantic perspective. Sounds scary, but it’s mostly about clean, simple, accessible, and well organized HTML on your home page. In previous posts in this series , I’ve looked at home page content from a number of different perspectives ( navigation , page dimensions , page elements ).

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Analyzing the Future – Part 5 – Page Structure

A look at at links and navigational structures used on newly redesigned college/university home pages. Topical organizations (About, Admissions, Academics, etc.) are most popular in the most prominent navigational areas, while audience-oriented links are most common in secondary navigational areas. The usual crud (Contact, Directory, Site Map) is most common in tertiary navigation areas.

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Analyzing the Future – Part 3 – Navigation

We (the Core Team) had our first meeting today and decided that our first order of business (other than setting up this blog!) would be to conduct a survey to get feedback from all our users – students, faculty, and staff. We really want this redesign to be informed by the people who use the website, so we’re putting together a few survey questions that will, hopefully, get to the heart of what is and is not working on our current site, and we’ll use those responses to come up with a list of priorities for the redesign. I’ll post the link to the survey when it’s ready to go

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Getting Feedback