Selling your services to people can seem like a hit-and-miss proposition, but if you understand the purchase decision-making process, you’ll have a better grasp on the factors that affect your ability to sell. More importantly, though, if you understand the purchase decision-making process, you’ll be able to target your communications and sales efforts to help move prospects toward purchase.
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Move Prospects to Purchase Using Decision Theory
At the Upside Learning Blog , this post (which I found through the CLO group on LinkedIn) proclaims that the elearning industry is down on the iPad. As I blogged , it’s huge for publishers, providing both a channel for richer media and interactivity, and a new unified market channel. It supports math modeling/notetaking/ presentation creation. I saw several flaws in the argument and had to write this response: I have to say I think this is partly or completely wrong
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Down on the iPad?
3 major features added to XamlPadSample today! Including Alternate Views, which has not been done in any XamlPad or XamlDesigner that I’m aware of. (link to previous posts/overview & sample code available via XamlPadSample ) App.xaml Support for {StaticResource} View pane now shows result of {StaticResource} or {DynamicResource} resolution of resources from app.xaml. Shown loading Welcome.xaml from Family.Show v3
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XamlPadSample Step 1f-alternateViews, app.xaml & assembly loading
In his new book, “ The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever ,” Cliff Atkinson provides an example of the effect that a Twitter-enabled backchannel (an online conversation between audience members) can have on a presentation.
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Meet a Presenter’s Nightmare (or Friend): The Backchannel
So, let’s get started with one of the most popular webinars we’ve done to date “Creating Powerful Prsentations” w/ presentation guru and author of Slide:ology , Nancy Duarte: Creating Powerful Presentations with Nancy Duarte Originally Published June 18, 2008 In our largest webinar to date, Nancy Duarte , principal of Duarte VizThink got its start coming up on three years ago when the first Toronto community events started happening.
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[Rewind] Creating Powerful Presentations with Nancy Duarte
I have never been too fond of radical feminism or any form of extremism for that matter; finding it to be an aggressive, usually narrow and unhelpful approach to conflict resolution. Radicalism is often reactionary, manifesting as a reaction to some undesired reality and is usually the preserve of those who feel they have something to defend against all costs and something to fight for against whatever odds. As an activist, I have found that radicalism has its place, its use and its benefits in pursuing the elusive goal of attaining social justice for womankind
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Kicking out paternalism
I recently posted my Top 10 eLearning Predictions for 2010 and did a presentation on the topic. You can access a WebEx recording of the presentation here: https://nethope.webex.com/nethope/ldr.php?AT=pb&SP=MC&rID=58772167&rKey=9ac6286700094e6f Subscribe to the Best of eLearning Learning for updates from this blog and other eLearning blog AT=pb&SP=MC&rID=58772167&rKey=9ac6286700094e6f pb&SP=MC&rID=58772167&rKey=9ac6286700094e6f Thought I’d do a quick post with some random follow-up thoughts: Skim Long Posts I asked at the Brought to you by: Work Literacy
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eLearning Predictions Further Thoughts
(cross-posted at the FASTForward blog ) hierarchy and wirearchy, I have stated that the enterprise-driven process of job evaluation is a real and ever- present challenge to the effectiveness of Enterprise 2.0 The title is a dead giveaway, and I am using the term ‘framework’ loosely.
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Exploring the HR Management Framework for Enterprise 2.0
Speculation over the device dominates the news, with the NYT pondering its impact on “old media” business models (including its own), and endless rumors about its specs from the tech blogs . (including Instead, Apple is playing to its core DNA, which is to obsessively control every part of the consumer experience, from the operating system and hardware design to the presentation and delivery of content. A light day in the media and marketing world, as it seems everyone is holding their breath, waiting for Steve Jobs and Apple to drop the next shoe tomorrow with the launch of the iPad (or iTablet or whatever it’ll be called)
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The Tuesday Signal: Birth of Another Orifice
Worth reading the complete PDF for guidance on blogs and social networking web sites . Washington, DC — The Financial Industry Regulatory Authority (FINRA) today issued guidance to securities firms and brokers regarding the use of social networking Web sites such as Facebook, Twitter, LinkedIn and blogs to communicate with the public
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FINRA And Social Media
Worked on slides for a brown-bag lunch presentation I’m giving tomorrow on using Drupal in education for the School of Graduate Studies. spent most of the time finishing a blog post I’d started at home and going through a large pile of CHOICE Cards
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A Working Mom’s Library Day in the Life: Monday
Andrew McAfee’s Blog The Business Impact of IT Home About RSS Signs of Intelligent Life in the Corner Office January 18 2010 Comments The New York Times ‘Corner Office’ interview on January 16 was with Cristóbal Conde , the CEO of the Fortune 500 IT services company SunGard . Below are a few of his quotes on the topic, followed by links to related posts from this blog . Brought to you by: Work Literacy
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Signs of Intelligent Life in the Corner Office : Andrew McAfee’s Blog
2300 years ago, Aristotle wrote down the secret to being a persuasive speaker , the secret which forms the basis for nearly every public speaking book written since then. Do you know the secret? If you don’t, you might be wondering what a 2300-year-old theory has to do with public speaking in the year 2010
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Ethos, Pathos, Logos: 3 Pillars of Public Speaking
PlayStation players to publish their greatest achievements to YouTube Square Enix London Studios, a part of Square Enix Europe, today announced that the video game Just Cause® 2 for the PlayStation® 3 will ship with a built-in video capture feature, allowing players to record clips of their greatest in-game exploits and upload directly to YouTube®. With some of the most incredible emergent action sequences seen in any game, Just Cause 2 frequently features moments which simply defy description.
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Built-in Video Capture to Ship with Just Cause 2
Confessions of a Public Speaker is a highly entertaining and insightful insider’s view of public speaking, with value for speakers of all levels. This article is the latest of a series of public speaking book reviews here on Six Minutes .
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Book Review: Confessions of a Public Speaker (Scott Berkun)
Presentation and Eye Appeal What would your reaction be if you were served a plate of food at a restaurant that had dust, lint, or smudges on the dish? Now let’s switch this scenario around and put this in the context of a job seeker presenting a portfolio that has dust, lint, and smudges on the
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The Do’s and Don’ts of a Successful Portfolio – Part II
Webmaster Level: Beginner Want to eat healthier and exercise more in 2010? That’s tough! Want to learn about search engine optimization (SEO) so you can disregard the rumors and know what’s important? That’s easy! Here’s how to gain SEO knowledge as you go about your new start to 2010: Step 1: Absorb the basics If you like to learn by reading, download our SEO Starter Guide for reading while you’re on an exercise bike, training for Ironman
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Google SEO resources for beginners
Filtering is the ability to not only find the needle in the haystack of bookmarks, files, reports and blog posts, but knowing which ones are trusted and most suitable for the task at the hand. Here is part of the presentation that I used in my discussions this past week: I have been discussing business models for information-based businesses and in those talks realized how Tim Kastelle’s Aggregate, Filter, Connect model makes good sense. If you’re in the information or knowledge business, which is any media company, then it’s exceptionally important to master Brought to you by: Work Literacy
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The business of information
Appropriately, the video files are available as well as the presentations (though the videos will not hosted there forever, so download them while you can – why they don’t use a video hosting site where you can review the videos, I don’t know). The Academy of Motion Picture Arts and Sciences (the people who give out the Oscars) recently held a symposium on metadata for digital movies . It has an impressive array of speakers and should be required viewing for anyone grappling with metadata for broader digital asset management, not just movies.
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Blog>> Metadata for Movies
I rarely get involved with politics on this blog although I was clear that I supported Obama . He presents himself as an Independent in all of them. There are two reasons I am voting for Martha Coakley today.
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For Massachusetts Residents and Others: Why I am Voting for Martha Coakley Today