There are various ways to define a “prospect,” but for our purposes, let’s assume a prospect is a potential client who has expressed an interest in your services by calling you, submitting a request for information online, initiating an introduction through a mutual contact, or otherwise reaching out to you from a client perspective. Before you pull out all the stops in your effort to convert a prospect to a client, you should stop, analyze them and decide if they’re worth it. In this first post in a two-part series on qualifying prospects, here’s a look at why this step is so important
Here is the original post:
Why You Should Qualify Every Prospect that Comes Your Way