Rebranding success story can be a great way to generate new interest in an old product. Logo Designs or emblems can often date products, companies, or sports teams. When interest flags a revision of the entity’s image can generate new business or interest by adding excitement both internal to the entity and externally.
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Re-branding: New Logo, New Interest.
It’s time for another short series on design principles. Over the next 3 weeks I’ll post short articles about visual harmony in design and how you can achieve it in your work. Visual Harmony basically means binding or agreement between the elements in your design both aesthetically and thematically
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New Series: Harmony In Design
For web sites and web designers a strong logo design which conveys the heart of a website’s mission statement is an integral part of branding through you website . This logo varies greatly depending on the type of website design and the target demographic. However, understanding the dynamic of the logo itself is important.
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Strong Logo Design Placement
Photoshop is every graphic designer’s launch pad towards professional designing. The power of Photoshop manipulation is inconceivable. Every day we observe heaps of celebrity photos, snaps and conceptual print ads that are professionally buffed through Photoshop to make them acceptable on screen.
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24 NOT photoshopped pictures – Illusion or delusion?
The United States Marshals Service contacted Logo Design Works back in March of 2009 to help create an identity for it’s new unit NSOTC under The Sex Offender Investigations Branch. Logo Design Works created an amazing logo design for NSOTC and proud to have worked with such a distinguished organization. NSOTC or National Sex Offenders Targeting Center’s mission is to enforce the provisions of the Adam Walsh Act which makes it a Federal crime to fail to register as a convicted sex offender
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United States Marshals Service NSOTC Logo Design
In creating a corporate identity or branding identity design (some also call it visual identity), consistency is one of the most important aspect that designers should consider . From logo design, to stationery and brochures as well as web design, there must be a consistency in terms of color and elements used in the layout.
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20 Fresh Corporate Identity Designs for Inspiration
In the present age of branding, corporate logos are swarming like bees in the corporate world. But of all the countless logos in the world, why would anyone remember yours? This is a question that every business and corporate firm has to answer before contemplating on a logo design.
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25 Corporate Ambigram Logo Designs – Not to be missed!
Previously, we’ve looked at the three main categories of logos: Symbol-Only Type & Symbol Typographic Before a designer goes on to create a logo there are two most basic questions that need to be answered: Who is the client? Who is the audience
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Logo Design Fundamentals, Part 5: Important Questions
Telling the evident difference between day and night photography is surely useless. The former is a fight with the sunshine, while in the latter mode, you have to battle against the darkness. In either mode, the task of a photographer is to effectively exploit the surroundings to his advantage
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Contrasting effects of Day and Night Photography – 30 Snaps!
The graphic design industry is blessed with immense talent and several contemporary graphic designers emerging every now and then. The best part of this industry is that it is a community, carved with mutual co-operation and sharing. When designers share their experiences, others get to learn from their achievements and mistakes.
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Tete-a-tete with top graphic designers –The first episode!
I’m frequently asked for advice about starting a blog. Many of you will know I use the freely available service WordPress to power both davidairey.com and Logo Design Love , but very few of you will know what WordPress plugins I’ve installed to help make the most of the publishing platform. WordPress plugins installed here Akismet Comes as standard with all WordPress platform downloads, and checks reader comments against the Akismet web service to see if they look like spam.
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WordPress plugins on davidairey.com
The term “company logo” has no identity of its own, but if it is used in a particular country, it adopts the colors of the nation. Evidently, company logos vary from one country to another because designers’ creative styles are divergent in every nation.
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Comparing US and France Company Logos – 20 counterpart logos
The following advice has been excerpted from the May/June 2010 issue of Layers Magazine , and was written by brand identity designer Andrew Sabatier . How to convince your clients they need a brand and not just a logo Explain that you should be employed to find a brand idea that will form the basis of all the company’s branding (and perhaps even future business decisions) of which a logo should only be one expression, an idea that is likely to form the basis of a the brand’s overall approach
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How to convince your clients they need a brand and not just a logo
This is a guest post from Brian Tom — Brian is a San Francisco-based Freelance Graphic Designer who works under the alias of Hoshimo. He focuses mainly on logo and identity design, but when he can, he loves designing anything he can get his sticky fingers on.
Great Minds Incorporated (GMI) is a Career and Leadership Coaching and Consulting firm which supports their clients to manifest their personal and organizational greatness! Through Career Coaching they work individually with clients to develop strategies to maximize the use of their strengths, identify and remove obstacles to their personal success, and support them to meet or exceed their career goals and objectives. Through leadership coaching & consulting they work both with leaders and organizations to clearly develop their goals and objectives, identify and create cultures to sustain long-term peak performance, and maximize the use of individual strengths and organizational competencies. They especially enjoy working with individuals and organizations which value integrity, customer enthusiasm, high performance, and possess both the desire and the ability to accomplish great things
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Leadership Coaching Logo Design
So far in this series we’ve taken a look at Typographic Logos and Type and Symbol logos . Today it’s the turn of those logos which are bold enough to go without accompanying type. The third category of logo design is “symbol-only” logos
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Fundamentals of Logo Design Part 4: Symbol-Only Logos
Affordable American Air Conditioning and Heating logo design was created for our client located in Huston, Texas who wanted an all American looking logo design. Affordable American Air Conditioning and Heating Company services and installs Air conditiong and heating equipment in Huston and other major cities in Texas.
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Affordable American Air Conditioning and Heating Logo Design
The Voices That Matter: Web Design Conference is taking place in June, and I have a pair of tickets worth $1,390 to give to one lucky reader. A short conference blurb New Riders’ Voices That Matter: Web Design Conference, now in its fourth consecutive year, will take place June 28-29 in San Francisco and is well-timed to coincide with the evolving functionality in the HTML5 and CSS3 specs, the number of new ways in which people access the Web, and the rise of social media. It’s an opportunity to discuss web design’s most critical topics with industry experts
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Voices That Matter: Web Design Conference
Ganze is a surf clothing label based in Ireland. I was hired to create a logotype that would appeal to the target market of 18-25 year-old women. My client listed “young, funky, and cool” as keywords for the project, and wanted a design that would work in single colour (helping with print costs on bespoke t-shirt runs).
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Ganze brand identity design
I’m sure I’ll pay the bridge a few more visits as I get to grips with my Nikon D5000 . 14 kilometres west of Edinburgh, the Forth Rail Bridge is so imposing it’s easy to capture a dramatic photo. The structure was designed by Sir John Fowler and Sir Benjamin Baker, and built by Glasgow based company Sir William Arrol & Co
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Forth Rail Bridge