Founder of Jazz in Willisau, Switzerland, Niklaus has made his own mark in graphic design through the organizing of Jazz concerts and festivals as well as running his own studio and later becoming a professor in Germany teaching his dynamic and unique style of print design. He’s been able to achieve the level of equilibrium between life and profession as he demonstrates through his passion for jazz and design
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Niklaus Troxler (2000′s)
Graphic Design Is Messaging Although the artistic merits of good graphic design is at the forefront of what a graphic artist does the real backbone behind the design is the effectiveness of the message you are trying to communicate to the viewer. In our last article we quoted Marshal McLuhan saying, “The medium is the message” or
The Medium Is the Message Marshall McLuhan coined the phrase “The medium is the message.” McLuhan was considered one of the cutting edge media theorists of his day and realized that the “container” of the message or the medium influenced how the final message was perceived. As graphic artists it is important to understand and use this
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Graphic Design and Effective Messaging – Part I
“The Best Jerky On Earth” Highly prized and sold internationally, handmade jerky from Umpqua Indian Foods provides consumers with a delicious, healthy eating experience. Owned by the Cow Creek Band of Umpqua Tribe of Indians , their “Classic” jerky line includes six distinct flavors: Original, Teriyaki, Black Pepper & Garlic, Brown Sugar, Jalapeño and Smoked Spicy Sweet. They also sell fruit and veggie snacks and various sundry items
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Brew Pub® Steak Jerky Package and Collateral
One of my favorite projects from this last year was designing the collateral for Music on the Half Shell . Creative Images takes an active role in the community and this is one event that we are a Benefactor Sponsor for every year. This summer concert series began 17 years ago with a mission to provide free concerts to the people in Roseburg featuring quality artists who would normally perform at distant venues for a substantial admission fee
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Music on the Half Shell Collateral
I recently spotted this ad campaign by Starbucks on a bus kiosk. I thought it was a nice use of typography (I am a huge fan of the slab serif) and a good play on the organic look. But as I delved deeper into the messenging I found out that these posters are in response to some ad campaigns by the competition – McDonalds and Dunkin Donuts who have been eating into Starbucks share of the market as well as capitalizing on heightened cost savings
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The Coffee Wars – Competing Campaigns
Find out ways to save yourself money the next time you go on over to the print shop to get one of your graphic design projects printed out. The more you can do in house before sending a project to a printer, the more money you can save on the printing cost. Below I have shared some secret tips with you to save some of your precious money at the commercial printers.
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Don’t Go Broke at the Printers – How to Save Money at the Print Shop
The most common issue printers face with graphic artists and designers are deadlines. Some graphic designers think that when they hand the design project over to a printer, that they should get the final project back within 30 minutes. While that may be possible on small-scale projects done at quick-copy establishments such as Kinkos, it is not going to happen with a commercial printing press printer
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Easy Guide to Commercial Printers for Designers Who Always Get Lost
Here are some photos of David Stark’s table at the DIFFA Dining By Design last weekend. DIFFA Design Industries Foundation Fighting AIDS does this fundraiser every year where they invite event designers and interior designers to decorate tables and serve dinner. They do the event in several cities including New York, Chicago, Los Angeles, and San Francisco.
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David Stark DIFFA Dining By Design
Today Topshop launched its collaboration collection with fashion illustrator Barbara Hulanicki. Barbara worked as a freelance illustrator covering fashion collections for Women’s Wear Daily and British Vogue. She started the store Biba, which was a world famous England based company dominating the fashion scene in the 60′s and 70′s
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Fashion Illustrator Barbara Hulankicki for Topshop